Financial Life Support
“Transparency across the board, from offering comprehensible advice to ensuring a financial product is properly explained to the client, is something we strive for. Figlo Financial Planning helps us make that happen” says Marcel van Leeuwen, MFP BPLA and CEO of Financial Life Support.
Financial Life Support (FLS) supports advisors in the Netherlands with knowledge and experience through the use of tools and training, so they can offer objective, integrated and excellent personal financial planning advice to their clients.
Business needs
FLS recognizes IT as an important element in the advisory process and it believes personal financial planning should always cater to the unique situation of the client. “Our methodology applies for both client and advisor: short-term profit and long-term value”, says Marcel van Leeuwen, CEO at Financial Life Support. “The personal touch hands financial advisors a competitive edge.”
Solution
To further improve its services, Financial Life Support consulted with financial software developer Figlo and has since adopted its solution to automate the advisory process with the Have, Want, Need and Do (Hawanedo) approach.
Using Figlo’s virtual financial cards, which standardizes information about finance and financial products and presents the information in a visual credit card format, FLS has truly improved the way their advisors communicate with clients.
With Figlo Financial Planning, advisors in the Financial Life Support process can calculate, advise, report and communicate. Figlo Financial Planning provides a central platform for all these activities.
For example, advisors can calculate taxes on behalf of the client, produce predefined and adjustable reports, work out differences between the client’s actual situation and his financial goal, and then use Figlo Financial Planning, which is linked to a product database, to deliver advice.
Benefits
Recently FLS has benefited from working with Figlo to offer its advisors access to a new advice process, which is both transparent and independent and which is specifically designed to improve communication and client understanding.
Figlo Financial Planning is now the binding factor in the FLS process. The client can login to a personal secure account, where he can see his profile and financial data. The advisor can directly see their current financial situation. The Hawanedo process ensures that quality service is provided while client goals and legal requirements are met.
“Figlo’s aim to create a more effective means of communication between advisor and client is very important for the financial industry”, says van Leeuwen. “Transparency across the board, from giving understandable advice to ensuring that a financial product is properly explained to the client, is something we strive for. Figlo Financial Planning helps us to make that happen.
